Ganador means 'WINNER' in Spanish. That is our name, that is what we deliver for our clients.
We have turned traditional B2B marketing in its head.
FACT: All marketing is about transferring information.
FACT: Everyone suffers from information overload.
FACT: Only information that will benefit the customer/member/client will be valued.
FACT: Content Marketing is an attempt at creating useful information without explicit selling.
FACT: Content that informs and entertains is only occasionally valuable.
FACT: Content that is educational, enlightening and engaging meets an innate need.
CUSTOMER EDUCATION IS NOW THE PRIORITY OF THE SMART MARKETER.
This is because they know:
FACT: Customers who don't churn are the happy customers.
FACT: Customers who are happy to stay will spread positive messages.
FACT: Prospective customers are attracted to and persuaded by the positive messages of organisations and people just like them.
ATTRACTING AND RETAINING CUSTOMERS IS THE FIRST ORDER OF BUSINESS FOR EVERY ORGANISATION.
THE PROBLEM WE SOLVE
WHO WE SERVE
- Shopping Centre Managers/Owners
- Trade Associations
- Chambers of Commerce
- City Councils
After developing/agreeing on a strategy, GANADOR can execute in three different ways:
- TACTICAL SOLUTIONS
- Contract training
- Customer Service Training program for non-English speaking staff
- Establish and administer in-house training academies.
- Live, in-store experiential workshops
- Retail orientation programs for representatives and field staff
- Retailer development programs
- Standard in-house workshops
- Training games and interactions
- Training Needs Analysis
- Training needs analysis and strategy alignment
- Workshop Facilitation
- Community Engagement Platform
- Design and develop eLearning modules
- Online product training modules for suppliers to retailers
- Shopper APP for mobile marketing promotions
- smartCLOUD Learning Management System
- Brand Audits
- Conduct client-sponsored marketing seminars to prospects
- Content Curation
- Develop and manage a retailer relationship program on behalf of a supplier
- Develop sales scripts for telesales
- eCommerce Usability Audits
- Employee Surveys
- External and internal conference key notes
- Internal Communications & Newsletters
- Marketing Concepts & Ideation
- Policy & Procedure development and documentation
- Professional workshop facilitation for industry bodies
- Service Quality Audits
- Strategy Facilitation Sessions
- Workflow redesign to deliver better customer experience
3 REASONS TO CHOOSE US
We understand people.
Not in the pop-psychology sense, but based on deep experience and substantial academic research. This informs our products and services and makes us effective.
We address the real, core challenge.
We don't try to sell you a pre-packaged solution. We solve a real business need and specific value. No quick fix
We deliver smart, practical and sustainable strategies.
We drive business transformation by enabling a performance culture that sets you up for long-term success and makes your organisation future-proof.
You may have noticed that 'price' isn't a reason to choose us. We are not the cheapest or the dearest - but add the most value.
If we can't help you, we will tell you so - and help you find someone who can.