Visual Merchandising: The Centre Store (post 4 of 12)

• Keep short, diagonal aisles if configuration allows; in order to increase visibility into the store.


• Contain depth in backup merchandise for the feature presentations.


• Have highly visible basics near an entry pattern of store.


• Contain fixture presentations for the second, third and fourth themes in each category area.


• Change some merchandise twice per season.


• Ensure a new look every six months – clear stock and replace.


• Use columns for display (if they exist).


• Don’t permit for unused fixtures (where stock-outs). Remove and store. Don’t allow gaps.


• Don’t allow height of displays in centre to obscure walls.


• Do not create or erect barriers which impede traffic flow into shop.